Our mission is to give every leader the power to ruthlessly strategize and relentlessly execute.

Relentless Movement

Power isn't always about capital. It's about movement. At Steer, we believe that power comes from the human spirit's ability to keep going, regardless of the odds. With the proper tools, focus, and ingenuity, there's no telling what a leader can accomplish.

Creative Intelligence

Anyone can read a book and memorize concepts to spit out later. True intelligence is marked by a person's ability to take what they've learned and apply it creatively, and sometimes desperately, when their back is against the wall.

Driven Results

Nothing is more important than results. No amount of forced engagement can replace the motivation achieved by accomplishment and the tribal nature of focused teamwork. If everyone knows where they're steering towards and can see their role's impact, the team's culture is untouchable.

Our Founders' Story

One of the biggest challenges that Steer's founders discovered in leadership was how to focus multiple teams, from different disciplines, on no nonsense results; while getting to those results in the shortest amount of time possible. This meant that they had to do more with less, identify roadblocks proactively, cut to the chase in discussions, and handle wearing as many different hats at once as possible. Not many tools can help you do this.

The software everyone uses for project management is really good at one thing: managing task lists. But when you start adding more and more complex projects to these tools, it starts to get complicated and your focus narrows in on that warm fuzzy feeling you get when you check off those completed tasks; instead of actually generating revenue faster and with less costs.

Ria and Ryan discovered 3 questions that, when consistently measured, helped them focus all different levels of execution on winning...
    Are we going to hit our goal?
    What's in the way of getting there?
    Is it a people or process problem?

...and along came Helm - a product that focuses every single effort on answering those three questions, while handling the demands of multiple projects, programs, and processes all at once. If you're not spending time and money on activities that generate revenue, you're spending time and money on activities that burn through it faster than a dumpster fire.
All communications should be straight-forward, candid, and focused. Steer's voice is...
    Somewhat Prescriptive


For Titles / Headings

Poppins is a modern font that's both refreshing and animated.

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Body Text

Lato is a clean font that allows for easy readability.

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Standard Web Headings

These sizes are for full sized desktop screens that have not reached break point.

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Primary Colours for Max Usage

These are the primary colours of Helm that should be used whenever possible.

RGB: 141 / 19 / 227
CMYK: 63 / 83 / 0 / 0
HEX: #8D13E3

RGB: 34 / 185 / 255
CMYK: 62 / 11 / 0 / 0
HEX: #22B9FF

RGB: 250 / 70 / 150
CMYK: 0 / 86 / 4 / 0
HEX: #fa4696

Dark Purple
RGB: 29 / 27 / 56
CMYK: 90 / 88 / 47 / 57
HEX: #1D1B38

State Colours

These are the colours used to define states through UX.

Success | Green
RGB: 52 / 191 / 163
CMYK: 69 / 0 / 47 / 0
HEX: #34BFA3

Warning | Yellow
RGB: 255 / 184 / 34
CMYK: 0 / 31 / 96 / 0
HEX: #FFB822

Danger | Red
RGB: 243 / 81 / 108
CMYK: 0 / 83 / 43 / 0
HEX: #F3516C

Isometric Images

When using images to enhance the product experience, use Isometric Images